During July-August, the exclusive windows at Heal’s, Tottenham Court Road, London will be transformed to showcase the Vispring workshop as part of the Heal’s campaign ‘Best of British’.
As part of the campaign which embraces British excellence, the Vispring window will showcase a luxury mattress, the Sublime Superb, as an open form to encourage customers to see the natural materials and layers involved in a workshop setting, the window also displays the hand-tools still used today to meticulously craft every mattress by hand.
By re-creating the workshop window, customers can see and experience how the mattresses reflect the hard work put into making them by the artisan master craftsman of today.
The ‘Best of British’ reconnects people to their humanity and pays homage to all things British, while at the same time brings the sensitivity of natural materials used in the making of mattresses into the spotlight.
The campaign is deeply entrenched in the platforms of ‘quality’ and ‘refinement’, the very principals that reinforce the Vispring brand philosophy of superior product. A reminder of what makes Vispring as unique today as it was back in 1901 when it pioneered the world’s first pocket spring mattress, it continues to produce high-end beds using natural materials from its British roots firmly based in Devon.
Come and see the Vispring workshop and try out the beds instore where you will receive expert advice.
The ‘Best of British’ campaign windows are in place until the 14th of August.